Despite reports that the luxury industry will continue to see some disheartening bottom lines this year, some fashion companies are pushing forward with their supremely expensive marketing ploys … I mean, community art projects.
Not to be outdone by other brands, Prada has dropped mega-bucks, $10 million to be exact, to raise a temporary structure in Seoul that will function as a place to display fashion, art, and film shows. The future-esque, tetrahedron-shaped building is named the Transformer because of its ability to be rotated to create a completely different shape.
Many Korean designers and actors attended the opening event for the Transformer along with Miuccia Prada herself. The current fashion exhibit within the structure is a display of 100 skirts entitled Waist Down.
The Transformer will keep residence on the Gyeongui Palace grounds until later this fall when it could make its way to other cities. Click here to see a slideshow of the opening event.
[Source: WWD]
[Image: jpellgen/Flickr]
