Prada will open its virtual doors to American customers with the launch of its US online store today.
The interactive website has a clean, user-friendly design which is sure to appeal to online shopping novices and seasoned e-customers. Sadly for now we can’t buy Prada’s apparel, but the eye wear and leather handbags and purses we love are all available at the click of a mouse.
Personally I don’t see that as a bad thing entirely. I never really feel comfortable buying clothes unless I can see them on me, but thankfully specs and handbags always fit! I also like the e-gift function which allows generous types to send Prada goodies along with a personalized card along to lucky friends and family members.
Prada seems to be reveling in new technology of late with the launch of online charity auctions and web-exclusive fashion prototypes. It’s also already making plans to expand its online empire. A Japanese Prada e-store is next on the agenda for the luxury label’s fans in the East.
