Some of our favorite handbag brands, including Gucci, Yves Saint Laurent, Stella McCartney, and Balenciaga, are about to get a whole lot greener. Their parent company PPR Group recently launched a multi-tiered sustainability initiative for all its global brands.
PPR Group will spend around €10 million a year on PPR Home, a project which will work with Cradle to Cradle to offset its entire carbon footprint. With the label’s brands generating an estimated 98, 729 tons of carbon last year, this will be no mean feat. But you’ve got to respect the French organization for trying.
PPR Home will also liaise with its companies to set new standards in sustainability through its newly formed Creative Sustainability Lab. PPR Group chief executive officer Francois-Henri Pinault says he believes that “sustainability creates value,” and so it is an integral element of the continued success of his companies. Perhaps his environmentally aware actress wife Salma Hayek is rubbing off on him!
Expect the Creative Sustainability Lab to develop some really innovative designs and manufacturing methods. These developments will then be rolled out to brands in the PPR Group family. These companies will also be expected to complete profit and loss statements detailing the environmental impact of their carbon-reducing measures.
Anything that makes major companies more accountable for their environmental actions can only be a good thing. I’m definitely looking forward to seeing the impact of PPR Home on the PPR Group brands.
[phpbay]eco Stella McCartney, 2, 63852, “”[/phpbay]
