Some of our favorite fashion labels will soon become greener. The PPR Group, the French firm behind leading fashion houses including Gucci, Yves Saint Lauren, Alexander McQueen, and Balenciaga, has announced a five-year plan to reduce its carbon footprint and impact on the planet.
The multi-tiered plan addresses a range of areas which look to reduce the companies carbon-dioxide emissions, water usage, and waste. It also looks to source more raw, sustainable materials, reduce its reliance on nasty chemicals and other harmful materials, and decrease its paper and packaging.
The firm ambitiously looks to offset its 2011 global emissions and reduce its carbon emissions, waste, and water use by 25%.
The PPR Group’s also purchased a 5% share in Wildlife Works Carbon, an initiative which uses carbon credits to fund forest conservation schemes. Over the next three years the program looks to secure five million hectares of native forest. It then plans to protect the ground for at least the next 20 years, a measure which should see 25 million tons of carbon dioxide emissions mitigated each year.
Going forward, the PPR Group will eliminate PVC from its products, source its paper products from sustainable forests, and regularly evaluate its suppliers to ensure they’re in line with PPR’s environmental goals. By 2020 the PPR Group looks to operate without any harmful chemicals.
Admittedly right now all we’ve got is promises, but it’s inspiring to see the PPR Group working hard to do its business better. Does this change your view of the company and its fashion firms?
[Source: Ecouterre]
[Image Source: Leafar/Wikipedia Commons]
