Italian accessories label Piero Guidi plans to open the doors of its first American store this September. The Soho outlet, which will measure around 3600 square feet, will be only the fourth to open outside of the company’s Italian homeland.
The European fashion house is known for the colorful Magic Circus characters which grace its signature purses. The American store will also stock Piero Guidi’s Lineabold line, a range of canvas purses with customizable metal plaques.
The company is often referred to as the Coach of Italy, so I’m sure American fashion fans will warm to its designs. Interestingly enough, Piero Guidi’s retail space won’t be located too far from Coach’s Soho outlet. You’ll find it at 430 West Broadway, between Prince and Spring. It’s in good company too, with stores from fellow countrymen Dolce & Gabbana, Missoni, Emporio Armani, Braccialini, and Avitto all just a stone’s throw away.
Guidi could have afforded a store anywhere in New York City, but “Queen of Retail” Faith Hope Consolo said he only considered Soho. The designer was drawn to the district’s European feel, with its al fresco cafes and open spaces for strolling.
Are you looking forward to shopping for Piero Guidi in the Big Apple?
[Source: Racked]
[Image Source: Piero Guidi website]
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