Phillip Lim will launch a new handbag range, dubbed 31 Hour, next year. The new diffusion line is a companion to Phillip Lim’s signature 3.1 Phillip Lim collection.
The latest label gets its quirky title as it’s targeted at girls who long for “more than 24 hours in a day.” Consequently the purses will be practical, although I don’t expect Lim will skimp on the fashion forward styling.
Lim is being smart about the new endeavor and starting small with just four handbag styles. With a tote, cosmetic clutch, weekender, and portfolio bag to choose from I think most modern women will be happy with the handful of varieties on offer. The colors also sound pleasing, with predictable black, white, navy, and red mixed in with unexpected hues like green, lemon yellow, and some glitzy metallics. Considering the small number of styles, I’m glad there are so many colors to ensure we don’t all end up carrying the same bags.
Girls are also likely to be happy with the prices. The 31 Hour accessories start at $295 and top $895. While those prices aren’t exactly small change, they’re quite reasonable in the world of designer fashion. Look out for the new 31 Hour bags at Phillip Lim boutiques, Lane Crawford, Barneys New York, and Net-A-Porter next year.