Prada is the latest luxury label to offer a personalized monogram service. From January 15, customers can have their Prada purses customized with big varsity-style letters.
The brightly colored lettering doesn’t look very high class, but it is high quality. Each initial is made from Prada’s iconic saffiano leather. The monograms can be applied to any of Prada’s totes, backpacks, and trolley cases made from the complementary saffiano leather or camo prints.
The playful lettering style seems at odds with the French fashion house’s luxurious image, so I wonder how its fans will respond to the monogramming. I suppose it’ll make it easier to spot your trolley case at the airport baggage claim turnstile, but I’m still not convinced.
Prada’s made-to-order monogram service will be available online and through selected Prada stores from January 15. Prices are available upon request, which tends to make me think this service won’t come cheaply. After all, if the prices are reasonable, you would want to show them off.
Would you want a personal monogram on your next Prada purse?
