Paris Hilton caused a fan and media frenzy this weekend when she touched down in India to promote her handbag line.
Hilton met her loyal fans and signed autographs at Inorbit Mall in Mumbai today. The handbags will be available exclusively through India’s Shoppers Stop stores, before being rolled out to other Indian boutiques. India is the 36th country to stock Hilton’s handbags, but it’s an important market for the socialite. India has never sold a celebrity lifestyle brand, so Hilton is really breaking new ground in the country.
Brand Concepts, which has the exclusive rights to Hilton’s accessories line, has a long term vision for its growth in India. It plans to open eight exclusive Paris Hilton stores in India by the end of the financial year. In the next three years, that number is expected to grow to between 40 and 50 standalone accessories outlets.
These stores will sell the popular handbags alongside Hilton’s eye-wear, watches, fragrances, pet products, music, and more. With the Paris Hilton bags priced between 2500 and 12, 000 rupees, Brand Concepts expects the company to make profits of 80 crore (or 80, 00, 00, 000 rupees) in the first four years in India.
Say what you want about Paris Hilton, but there’s no denying she’s showing a lot of business sense of late!
[Image Source: Glenn Francis/Wikipedia Commons]
