Daisy Cook is hitting back against the oversexualized tween marketplace with her cute and wholesome handbag collection. Rebelle Friendship Bags are designed to be split in two and shared with a BFF. It looks to encourage togetherness and generosity in girls aged eight to twelve.
“The whole brand is centered around rebelling against the bimbocracy,” Ms Cook explained. “We live in a culture, unfortunately, that is so driven by sexualized images [with which] girls very young are trying to identify themselves. There is just a sort of void in the market for wholesome products.”
The positive messages continue on the brand’s interactive website, which features a multiracial cast of characters aspiring to become professional athletes and fashion designers. There are no pole dancers or provocative pop stars amongst this lot!
The Rebelle Friendship Bags are currently available in local stores in the Port Jefferson area, but they’re about to reach a much larger audience. QVC will showcase the bags in October, while major department stores in the Midwest hope to have the handbags in stock for Christmas. If you can’t wait that long, they’re available directly from the Rebelle Friendship Bags website from $35.
[Image Source: Rebelle Friendship Bags]
