Sports car giant Lotus is entering the handbag market with the launch of its brand new lifestyle label, Lotus Originals.
The handbags are amongst a diverse selection of goodies, which include leather jackets and backgammon sets. The products nod to Lotus’ heritage, with tire treads, classic Lotus logos, racing stripes and numbers, and car silhouettes adorning the pieces.
“Our goal with the Lotus Originals concept was to create a range of apparel and accessories that really capture the true spirit of our iconic British brand,” explained Lotus director of licensing and merchandise, Wiebke Bauer. “Lotus Originals isn’t just for traditional car enthusiasts; on some of the pieces the branding is very subtle allowing the style and quality to shine, so we hope that it will appeal to a much broader audience. We have developed a collection that is luxurious in a classic, understated way so it is easy to wear every day yet still make you feel part of our very special brand.“
The online launch of Lotus Originals coincides with London Fashion Week on February 23. A bricks and mortar store in London will join the online home later this year.
