Married couple James Stephenson and Sharon Singer are bringing Latin American style to the masses with their new online shopping destination, Flechada.
The shopping website promises to make us fall hard; its name translates to “love struck” in Spanish. Perhaps the moniker also refers to the labor of love the pair embarked on to see the shopping site realized. It combines the skills of Stephenson, the man behind Yahoo’s Latin American division, and fashion marketer Singer.
Singer says the impetus for launching Flechada was two-fold.
“First, we believe in the amazing products that talented Latin American and U.S. Hispanic designers, artisans and indigenous groups create,” she explained. “Second, we have a desire to give back to the Latin American community by providing a valuable platform that allows them to grow their businesses by reaching new markets.“
Flechada offers a range of Latin flavored fashion items including apparel, handbags, swimwear, jewelry, and shoes. They’re a diverse bunch, with handmade items, eco-friendly goods, exotic pieces, and vintage inspired items all represented. There’s also a “Give-a-Hand” section, which showcases goods supporting indigenous artisans working in underprivileged communities. Some of the brands offered exclusively through Flechada include Adriana Castro, Mercedes Salazar, Dalia Pascal, and Katch by Kathy Flesch.
The Flechada goods are very affordable, with most retailing for less than $200. It’s also accessible to a wide audience, as customers can shop in Spanish or English.
The site is freshly minted but Flechada is already looking at expansion. We can expect to see homewares, beauty products, kids goods, food, and travel items added to the site in the coming months.
