The accolades just keep on coming for Mulberry. After its stocks rose by a staggering 527% in the past 12 months, the British brand has been named the world’s best performing luxury fashion retailer by financial news and data service Bloomberg.
No doubt a large chunk of that success has to do with the label’s Alexa bags, which were modeled after its muse Alexa Chung. The four versions, ranging in size from the Mini Alexa to the large ostrich version, account for around 30% of Mulberry sales.
With so many fashion labels still smarting from the global financial crisis and its after effects, Mulberry seems to have only gotten stronger. Perhaps brand’s the relatively affordable bottom lines have helped it weather the storm. Perhaps it’s just designing more exciting accessories than the rest. Either way, it makes you wonder just how much higher its star can rise!
Financial analysts predict that strong overseas growth will increase its stock values in future. Mulberry chairman and chief executive officer Godfrey Davis has also hinted that it will extend the brand name once Mulberry has a sufficient worldwide presence, which seems very close. Could we look forward to Mulberry fragrances or eyewear in the coming seasons? What other Mulberry products would you like to see?
[Image Source: Abigail Silvester/Flickr]
