Mulberry has appointed Hermes France’s managing director Bruno Guillon its new chief executive. Guillon, who’s previously worked with LVMH and Nina Ricci, will join the British fashion house in March.
Current Mulberry chief executive and chairman Godfrey Davis will continue at the firm, although he’ll step down from the chief executive role after a three-month transition period. He explained that his firm had been searching for a new chief executive since early 2011. It’s hoped that Guillon’s experience will help Mulberry expand into further international markets.
Mulberry is well poised to make a real mark on the fashion industry in 2012, after it tripled its annual profits this year. The endorsement of high profile style makers like Alexa Chung and Kate Moss also hasn’t done the brand any harm. However analysts say that while the label is strong in the UK, it’s underrepresented abroad, particularly in North America and the Asia-Pacific. They say that Guillon’s appointment comes at just the right time.
Guillon seems like the right man to take Mulberry from a British success story to an international one. Retaining Davis also seems like a smart move for the company going forward. What do you think of Mulberry’s business plan?
[Source: The Guardian]
[Image Source: Polyvore]
