If you missed out on Missoni’s cut-price line for Target you’re in luck. Margherita Maccapani Missoni, the daughter of Missoni’s creative director for women’s wear and an accessories designer in her own right, will soon launch a new affordable line with OrphanAid Africa. This is Margherita’s first solo collection, and it comes with a healthy dose of good karma.
The collection is small with just 12 pieces, including a tote bag, a raincoat, t-shirts, and footwear. Each one is classic and simple, but given some personality through its signature Missoni zig zags. The pink and red colors are fun and youthful, but they also hold a deeper meaning. Missoni chose pink to symbolize childhood and red for Africa. This color represents death to many African nations, so it’s interesting that it’s now used for a project dedicated to life.
Missoni has a long association with OrphanAid Africa, and actually serves as the president of the charity’s Italian branch. The group is concerned with orphanages but also takes a broader approach to improve the quality of life of Ghana natives. It looks to provide stable, disease-free homes for the nation’s children and combat the negative side effects of rural to urban migration.
Look for the M Missoni for OrphanAid collection in M Missoni stores in Milan on November 10, its New York stores on November 15, and Yoox on November 16. If you’ve got your eye on the pieces I’d get in quick. If the Target frenzy has taught us anything, it’s that the world loves Missoni designs!
