Bally’s spring 2011 campaign sees the label celebrating its Swiss heritage. Australian beauty Miranda Kerr stars alongside Julia Stegner, Cedric Bihr, Robert Konjic, and a few mountain goats.
Norman Jean Roy shot the dynamic advertisements against a backdrop of snow capped mountains. These alpine peaks make the ad feel a little more winter than spring, but I appreciate the way the label’s stepped outside the studio and embraced its Swiss roots.
The goats are also a curious choice, but Bally co-creative director Michael Herz insists that it “felt right” to include the label’s animal emblem.
“We wanted the images to feel charming and make you smile,” he added.
Mission accomplished! I love the touch of whimsy that these inquisitive farm animals bring to the commercial. They really make the ad special.
I’m also taken with Kerr’s ensemble of a blue floral strapless dress with a matching tote bag. The pastel blue coat and nude bow decorated pumps set things off nicely. Stegner’s clutch also looks darling, although it looks difficult to maintain modesty wearing such a short dress. Perhaps she would have appeared less awkward standing, although I’m sure Norman Jean Roy had his reasons.
What’s your take on Bally’s spring 2011 advertising campaign?
