Madonna’s Material Girl fashion collection for Macy’s has featured a couple of purses, but apparently there’s many more where they came from. The youth collection will expand in spring 2011 to include its own handbag and footwear lines.
These expansions aren’t the only good news for the Material Girl range. After its success in the United States, the collection will be offered through Canada’s Hudson Bay stores from spring.
“The creation and launch of the Material Girl brand was a success in the United States and we are thrilled to expand into Canada,” said Lanie List, the chief merchandising officer for Iconix, the company which licenses the label and owns a 50% stake. “HBC is the premier retailer in Canada and we are pleased to partner with them on this exciting expansion endeavor. This is the first in a series of new partnerships we plan on announcing for MG Icon properties.“
I can’t wait to hear what those partnerships might be! Will more countries see Material Girl in their stores, or does this announcement hint at something else?
[Source: Examiner]
[Image Source: Annodam Rocco/Wikipedia Commons]
