Madonna’s Material Girl collection caters for young things her daughter’s age, but the pop star’s core fan base tends to be significantly older. So it makes sense that Lady M is launching a new lifestyle brand called Truth or Dare for a more mature demographic.
The line, which will hit stores next year, hopes to appeal to women from 27 to 50. A fragrance launch is first on the agenda, but the label also plans to release handbags, lingerie, and footwear shortly afterwards. Details are a bit thin on the ground at this stage though. I really hope we see luxury materials, as adults can generally afford to spend more than tweens, but at this point it’s anybody’s guess.
Madonna has teamed up with Iconix Brand Group for the project, a group she calls “great partners” who can help take her “vision to reality.”
In a statement, the line’s creators say that Truth or Dare will represent the duality of Madonna’s iconic image, both her power as a feminist icon and her softer, more girly side.
Madonna also stated that “the timing is right” for the line’s release, an interesting comment considering she’s only telling the press to expect the items in stores in 2012. That’s a fairly vague estimation. Do you think Madge knows something we don’t?[Image Source: Ed-Van West/Wikipedia Commons]
