New research has confirmed what many fashion fans have suspected: designer labels are falling out of favor in the West, but are as popular as ever in Asia.
The research from Synovate shows 68% of fashion fans in Hong Kong prefer a brand name item such as Prada or Louis Vuitton. They look for prominent logos which help prove an item is a designer original rather than a cheaper counterfeit.
“The Chinese want people to know that they’ve got the real thing, and it’s not a fake,” explained Synovate’s chief executive, Jill Telford.
The survey’s authors said the Chinese also used designer labels to show their success to others. And it appears other eastern nations may be following their lead. Designer brands were also popular amongst 79% of Indians and 58% of those in the United Arab Emirates.
In contrast, only 36% of respondents in America and 33% in the United Kingdom said they preferred luxury labels.
[Source: The Wall Street Journal]
[Image Source: Laure Wayaffe/Flickr]
