Louis Vuitton will launch its first ever travel store in Korea’s Incheon International Airport next year.
The iconic brand has reportedly been approached many times to open an airport retail outlet, but only now has the label made the move. It’s a considered one which came after LVMH chairman Bernard Arnault reportedly visited the Korean airport. After scoping out the airport’s Airstar Avenue duty-free mall, he clearly knew he wanted his brand to be a part of it.
It probably doesn’t hurt that Louis Vuitton is one of the leading luxury brand in South Korea. It outsells competitors like Gucci and Coach, and the new airport store should only solidify its position.
The airport is regularly frequented by travelers from Japan, Singapore, mainland China, and Hong Kong, who will no doubt enjoy getting their Louis Vuitton fix duty free. They’ll be able to do just that in the second half of 2011.
[Source: Luxist]
[Image Source: Justin Wong/Flickr]
