Yesterday Louis Vuitton opened the doors of Roma Etoile, its newest store in Italy’s fashion capital, Rome.
Roma Etoile was once a movie theater, so it’s only fitting that some of cinema’s most fashionable stars including Cate Blanchett and Catherine Deneuve were there to attend a cocktail party ahead of the store’s public opening.
They took in the revamped interior, the work of leading architect Peter Marino, and Louis Vuitton’s comprehensive range of luggage, handbags, footwear, jewelry, watches, and apparel. No doubt Louis Vuitton’s first fragrance will join those goodies when its released later this year.
While these stylish goods celebrate Roma Etoile’s new life, its screening room is a nod to its past. There customers can enjoy short films and documentaries during their shopping spree.
The new store’s design is striking, with an elliptical staircase providing an open view of the three retail levels. It stocks all the new season goodies, including the latest handbags in bright warm weather colors like orange, canary yellow, and vivid teal.
The Rome store opening follows the launch of new Louis Vuitton boutiques in London and Sydney late last year. There are many more new outlets to come during 2012, although the label’s keeping us guessing about the locations to ensure the unveilings generate maximum buzz.
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