British artist Billie Achilleos has turned Louis Vuitton handbags into iconic Australian animals to celebrate today’s opening of a new Louis Vuitton store in George Street, Sydney.
You might remember that Achilleos created similar sculptures for Louis Vuitton’s press events in June. As an Aussie I may be a bit biased, but I think this trio of critters surpasses the earlier creations. There’s a kangaroo, complete with a joey in her pouch, a doe-eyed koala, and a snapping crocodile.
Achilleos’ friendly Australian animals will be joined by Academy Award winning local actress Cate Blanchett at the launch. She’ll open the doors for the press and VIPs to the store, which is the first Louis Vuitton Maison outlet in the country. Sydney shoppers will need to wait until December 3 to sample the boutique’s wares. These including a made to order shoe service and a personalized handbag initiative called Haute Maroquinerie.
Louis Vuitton are rolling out the red carpet, perhaps in an effort to compete with that new Gucci store located just a stone’s throw away. Maybe we shouldn’t look at the fashion labels as competitors but as complementary outlets designed to lure luxury lovers into the city. Will you be shopping at Louis Vuitton’s new digs?
