Louis Vuitton is going high-tech, with the internet launch of a new handbag and Twitter page.
While the luxury designer has had an online presence for some time, it’s only recently that it’s begun to really explore its potential.
The Totally Monogram tote is the first, but hopefully not the last, designer bag available for online shoppers before it’s released to stores.
“We are thrilled to announce the worldwide exclusive launch of Totally Monogram on louisvuitton.com,” said the brand’s North American president and CEO, Daniel Lalonde. “Our on-line business has grown rapidly since we launched the e-commerce portion of our site in November 2007. We are delighted to be able to offer louisvuitton.com clients the exclusive opportunity to purchase this exciting new product prior to its debut in our retail stores.”
The carry-all will retail for $1000 until June 1st.
Then there’s the Twitter page, which promises to offer the label’s loyal fans information on new products and events.
“With this new presence on Twitter, we hope to provide not only additional customer service to our clientele, but also a unique look at all aspects of Louis Vuitton,” explained Mr Lalonde. “This new forum will allow us to communicate the extensive characteristics of the brand to a broader group and offer followers an exceptional experience with Louis Vuitton.”
There isn’t a lot of scintillating gossip at the moment, but hopefully that will change as Louis Vuitton settles into its new Twitter home!
