The upcoming celebrity designer auction is just the start of Louis Vuitton’s fundraising commitment to the American Rd Cross. The luxury design house will donate 10% of this month’s online sales of selected bags to the charity.
The fundraising drive commemorates the 150th anniversary of Louis Vuitton’s Asnieres workshop. This location was the label’s only production facility from 1859 to 1977. So many years later, Louis Vuitton’s hard-frame luggage, special orders, exotic purses, and limited-edition lines are still crafted there today.
Donating to American Red Cross was a simple choice for the company’s North American president, Daniel Lalonde.
“The Red Cross is committed to preventing and appeasing the sufferance of people weakened by instability and ever-growing de-humanization of our society. Louis Vuitton is honored to be aligned with such a significant and impactful organization,” he said.
Bag lovers can do their bit by snapping up the brand’s iconic Keepall, Speedy, Noe, or Alma purses. If you have ever considered buying one of these timeless styles, now’s the time to do it!
[Image Source: Hirski/Wikipedia Commons]
