Louis Vuitton is going green tomorrow, April 22, to celebrate Earth Day. The luxury handbag designer will donate 15% of the day’s online American sales to The Climate Project. The Climate Project is the brainchild of Nobel Laureate and former vice president Al Gore. The international non-profit group looks to raise public awareness of the climate crisis.
“We are thrilled to collaborate with The Climate Project and promote environmental awareness in honor of Earth Day,” said Daniel Lalonde, President and CEO of Louis Vuitton, North America. “Over the past few years Louis Vuitton has voluntarily made efforts to reduce the impact of its activities on the environment. In addition we are proud to be able to support The Climate Project in its inspiring quest to raise awareness of the climate crisis.“
Louis Vuitton has been a longtime supporter of the environmental charity, which has benefited from the brand’s Core Values campaigns since 2007. Louis Vuitton has made donations to The Climate Project on behalf of the advertising’s stars Catherine Deneuve, Andre Agassi and, Keith Richards, Sofia and Francis Ford Coppola, and Sean Connery.
If you’re looking for the ideal Earth Day bag, might I suggest this Alma MM from the new Stephen Sprouse collection? The pink rose print and vibrant vert green shade are ideal for the day’s environmental focus!
