If you’re obsessed with Gossip Girl and have nothing to do on recent Tuesday nights, you’ve probably seen an episode of Bravo’s new show NYC Prep. The show follows the excessive drama and overspending of a group of teenagers from New York City’s elite group of preparatory high schoolers.
Where rich kids with platinum credit cards abound, fashion product placement is sure to follow. Sure enough, handbag brand Kooba is getting in early on the strategic advertising game.
Kooba has teamed up with the network to produce a line of bags produced specifically for and showcased by the label-loving teens of NYC Prep. The collection of four styles, each named after the main female stars of the show, feature pretty fall colors and modern styles.
It’s a smart move, in my opinion, by the brand since Gossip Girl has proven to be a goldmine for many fashion labels. To get one of these exclusive handbags and get a taste of the Big Apple’s affluent youth fashion, check out Bravo’s online store.
