Junior apparel brand Jolt is expanding its range to feature handbags and other accessories including scarves and hats. Kellwood, the company which owns Jolt, has entered into a multi-year contract with Concept One Accessories for the expansion.
“The new accessories license will allow us to offer additional merchandise that supports the Jolt girl’s efforts to lead a fun and fashionable lifestyle,” explained Brenda Palmer, Vice President of Licensing at Kellwood. “Concept One developed an exquisite line that maintains Jolt’s brand essence while adhering to their standard of quality and value.“
The accessories are affordably priced, with handbags costing between $18 and $35 and other fashion items priced between $15 and $35. We’ll see the handbags and scarves in stores next spring, with cold weather goods to join them in fall. Following that, we’ll see Jolt add even more items to its collection including swimsuits and jewelry.
Look for the complete Jolt range in department stores and the label’s own website, Joltstyle.com.
