Ageless supermodel Kate Moss is the face of Mango’s spring/summer 2012 advertising campaign.
We generally associate Moss with more luxurious labels than the Spanish brand, but the British beauty looks lovely here. Perhaps she was persuaded to take the gig as acclaimed photographer Terry Richardson was behind the lens.
He certainly brought out the best in Miss Moss, but I’m not sure he’s done justice to the casual messenger bag she’s carrying. The monochromatic effect disguises the handbag’s finer features, making it appear like a great big black blob. The shoes and shift dress come off looking good, but as an exercise in selling a handbag it fails.
Mango said it looked to Kate Moss “because she is a world-famous fashion icon, making her one of the most sought-after models in the fashion world.“
It’s a bit disappointing that it seems she was hired for her status rather than her appropriateness for the brand, but there’s no denying she’ll draw eyeballs to the campaign.
Kate Moss follows in the footsteps of other notable Mango models including Penelope Cruz, Olivia Palermo, Claudia Schiffer, and the most recent face, Scarlett Johansson. Do you think she’s a good fit for the Spanish fashion label?
