Following the announcement of Jimmy Choo and Elton John’s designer collaboration for AIDS initiative Project PEP, the fashionable pair has launched a photographic competition.
Your entry will need three things: you, your favorite shoe, and the number 72. The number is significant as Post Exposure Prophylaxis (PEP) must be administered within 72 hours of exposure to the HIV virus.
The competition aims to raise awareness of the Project PEP initiative, which will raise funds for the Simelela Rape Center in Cape Town, South Africa. The center looks to administer rape victims with the vital PEP medication and provide medical, counseling, and legal support.
More than 100 lucky snappers will take home products from the Project PEP range, with the grand prize winner scoring seven pairs of shoes and two purses from Jimmy Choo. Many of the winning images will also be displayed at Project PEP’s official launch at Selfridges London on October 29.
