Model Jamie Bochert is at it again with yet another spring/summer 2010 designer ad campaign. After a perfectly posed Marc Jacobs photo shoot involving a toilet seat, this first look at the Lanvin ad seems quite different.
The overall vibe is still just as offbeat and slightly surreal as the model’s work for Marc Jacobs, but the campaign is anything but posed. In complete contrast, this advertising campaign is full of movement captured on camera.
Famed fashion photographer Steven Meisel caught Jamie’s rather frenetic looking motion shots that Lanvin’s artistic director Alber Elbaz wanted for the campaign. Elbaz commented on the results:
I thought maybe we need a bit of action. She moved so fast, even the chandelier was moving with her.
She’s also moving so fast that we can hardly tell who it is modeling the Lanvin goods. At least the products are on full display, though. The campaign is definitely different, but it does give us a decent look at a few pieces from the collection including a couple of pretty handbags.
[Source: WWD]
