Coca-Cola is marking its 125th anniversary with the release of a brand new fashion collection. The range, which was designed in collaboration with Jack Spade, features tote bags, iPhone covers, baseball caps, T-shirts, and posters.
The limited edition collection goes back to the vault with some of Coke’s most memorable slogans from the past, iconic images, and even an old Coke logo from the 1910s. I particularly like the totes featuring images of iconic American foods like pretzels, burgers, and hot dogs. The back of each bag features a picture of a Coca-Cola can, reminding us that “Things go better with Coke.”
Jack Spade’s vice president and general manager Cuan Hanly said the collaboration is a natural fit as both companies have a history “in design, pop culture, and whimsy.” It’s also not going to hurt Jack Spade any to partner with the most recognizable company in the world. The fashion label’s far from a household name right now, but if some of Coke’s power can rub off it might be before too long.
The capsule collection is available now from Jack Spade stores, including the label’s website. Prices start at $40 for the iPhone cover and top $225 for the chic “It’s the Real Thing” Coal tote bag.
