Los Angeles-based online denim company J Brand is expanding its operations to bricks and mortar stores. The label will open outlets in New York City and London over the next 15 months, with more to follow.
Company chief executive officer Jeff Rudes says it’s early days, but he’s currently exploring the nitty gritty such as store designs and prospective locations.
J Brand’s expansion isn’t just limited to the retail sector though. Rudes says his firm is also planning to expand its range with extra items, including handbags and footwear, joining its jeans and apparel offerings. I’ve always loved the way denim handbags look good without costing a lot of money, so I’m excited to see what J Brand turns out. And with Coach Inc. chief executive officer Lew Frankfort recently investing in the denim company, the firm should have the knowhow to create some special accessories to complement its established line.
J Brand has grown slowly since its inception, but Rudes insists it’s all part of his company’s master plan.
“We got into ready-to-wear after six years in jeans,” he explained. “Retail wasn’t in our five-year plan. We move slowly. We aim for consistency.“
Are you looking forward to J Brand’s new stores and accessories?
[Source: Fashionista]
[Image Source: Glam Boulevard]
