Iranian born sisters Bita and Rouzita Vaggabaghai pay tribute to their Persian and American heritages with their new range of Ita handbags, dubbed the Jewel series.
The handbags feature an unusual fusion of metals and high quality Italian leathers, which informs their structure and finish. The Jewel purses distinctive finish takes its cues from the world of architecture, which is fitting as Rouzita started her career as an architect.
Each Ita bag has also been bestowed with a Persian name. The Farah clutch pictured is named after the designers’ mother, and the Iranian word for happiness. It’s been well received by the public and fashion critics, and is even competing for the title of best handbag in InStyle Magazine and Handbag Designer 101’s annual Independent Handbag Design Awards. Ita’s Jewel line also features the delicate Soraya, which means Brightest Star, and the Talla named for its golden color.
Bita and Rouzita Vaggabaghai have quickly attracted a loyal fanbase, which they intend to capitalize on with future expansion. The sisters hope to develop Ita into a comprehensive lifestyle range with apparel items, fragrances, and even homewares. It sounds like this just the start of a thriving career for the Iranian sisters!
