Why advertise for Louis Vuitton or Prada, when you could carry a bag to promote your own business? 
Impresa Designs has developed the id-bag, a handbag which expresses your corporate identity rather than someone else’s!
“The id-bag is good for people who like to network a lot and can and it costs less than a printed ad,” said its creator Mary Brophy. She adds that it’s easy to strike up a conversation about your bag, and promote your business at the same time. And it seems to be working! From accountants to life coaches, businesswomen across America are trading in their designer purses for id-bags.
“My old laptop was pretty beaten up,” admitted id-bags convert Laurie Macomber of Blue Skies Marketing. She says her new notebook will be “nicely nestled” in her id-bag. “I have a lot of branding on my car, so it’s perfect for my bag.”
Fashion lovers can choose from six bag types including messengers, portfolio bags, and various totes. The handbags are made from your choice of faux suede or twill fabrics, and accented in almost 50 graphic patterns. Each bag carries a company logo, name, or initials in a design resembling a high-end fashion house’s signature print.
“The bag designer is you,” Mary Brophy explained. “Every woman should be walking around with her initials and her brand instead of someone else’s.”
What a great idea for small business owners and high-flying executives!
