Luxury brand Hermes seems to be riding over the wave of economic crisis with only a mere splash or two of disturbance. Somehow this label is defying the odds in a fashion industry that is simply trying to tread water.
With new stores and pop-up boutiques opening, Hermes continues to expand thanks to promising profits. It is furthering its fashion expansion with a new acquisition. Apparently, the brand is in the process or purchasing an auspicious location on the corner of London’s reputable Bond Street.
The location is currently occupied by struggling luxury jewelry and accessories brand Asprey. Hermes will obtain the building and maybe even the business. Hermes wasn’t the only luxury brand with its eyes on the advantageous spot though. Chanel reportedly had an interest in the London location before Hermes beat them to it.
Although acquiring Asprey’s building sounds like a smart move and right up a booming label’s alley, I’d be somewhat surprised to hear a confirmation of Hermes taking over more than Asprey’s current housing on Bond Street. I suppose we’ll have to wait to find out if the second part of the rumor is true or not.
[Image: daisybush/Flickr]
