Hermes is opening a new store in New York today, and it’s strictly for the gents. Hermes Man, located at 690 Madison Avenue, is Hermes’ first store dedicated to men’s fashions, accessories, and lifestyle goods.
“We felt there was a tremendous opportunity to really showcase all these wonderful products for men that Hermès makes,” Robert Chavez, President and CEO of Hermès USA, told Luxist. “These products tended to be overshadowed or almost hidden among the other categories across the street. This store will raise the awareness level of our current and potential male clients in this market who might not have realized before that Hermès had all of these products, from our enamel cuff links to the made-to-measure program.“
The store will feature many exclusive items, including a selection of silk ties and this handcrafted baseball glove. At $8500, I can’t imagine ever taking it on to the pitch!
“The baseball glove is a new product,” said Chavez. “It has never been made before by Hermes. We thought if we are opening our very first Hermès boutique for men in the world and it is going happen in the United States and in New York City, then we need to make to make a baseball glove. “
The 2450-square foot space was designed by Parisian architects. It was inspired by traditional tailor’s shops and gentlemen’s clubs, although it has a modern sensibility. The ground floor will feature suits, fragrances, small leather accessories, watches, and ties. There’s knitwear, sportswear, hats, belts, and luggage on the mezzanine. And on the top floor, expect big ticket items including suits priced up to $20, 700.
If the concept takes off, we can expect to see more Hermes Man stores in other locations around the world.
