She might have wowed us on the Academy Awards red carpet, but Gwyneth Paltrow seems most at home when she’s dressing down. So it makes sense that the Oscar-winning actress is enjoying a more casual look in the new Modern Preppy advertising campaign for Swedish fashion house, Lindex.
Lindex says its latest ads are “inspired by the sporty, relaxed lifestyle that is characteristic of USA’s East Coast gems, such as Long Island and the Hamptons, yet with a certain Scandinavian touch.“
That makes Paltrow the perfect model really. She’s still one of America’s sweethearts, but her fair hair and twinkling eyes give her a distinctively Scandinavian appearance. She really does represent the best of both worlds!
And she looks great wearing the apparel and accessories, including a nautical inspired striped shift dress, lightweight green cardigan, and large maritime tote. I’m sure that bag would be much more manageable if Paltrow used the shoulder straps, but she looks happy with her carrying choice, doesn’t she?
If you’re still hungry for more then you can see Gwyneth filming the commercial with the behind-the-scenes video.
Lindex’s new season apparel and accessories range hits stores on March 21. Do you think Gwyneth Paltrow’s involvement will help the collection appeal to American fashion fans?
