Gwyneth Paltrow is fronting Coach’s spring/summer 2012 commercials, her second spot of advertising for the all American label.
The photo shoot saw the actress reunited with photographer Peter Lindbergh, who snapped her for last year’s Coach autumn/winter 2011 ads. They’re also set in New York City, although the metropolis has a different complexion this season. This time around the commercials feel much fresher and more fun, as if the weight of winter has left us and been replaced with all the sun of summer.
Paltrow is no doubt stretched with her acting duties, burgeoning singing career, lifestyle blogging role, and everyday responsibilities as a wife and mother of two. Yet it seems that working with Coach is an opportunity close to her heart.
“I grew up in New York City, and I’ve always thought of Coach as the quintessential New York brand,” the Oscar winner explained.
I’m particularly fond of this advertisement which shows a fresh-faced smiling Paltrow stepping out carrying the Poppy Willis cross-body purse. The companion commercial sees the actress more relaxed as she lounges about with her red Madison Lindsey satchel.
I love the accessibility of this advertising campaign. I’d much rather see a grinning Gwyneth than another snooty, skinny supermodel, wouldn’t you?
