Gucci has launched its latest limited edition bag to celebrate its partnership with UNICEF, which now enters its sixth year.
The Gucci for UNICEF Sukey bag in gray La Pelle Guccissima will be available for the next 12 months. Its cute moniker was chosen by a Gucci fan who won the right to name the bag at a UNICEF fundraising events last year. This subtle design is a nice change from last year’s novelty snowman bag. The color is classic but not too predictable, and the style is versatile enough to suit day or nighttime wear.
25% of the retail price of the Sukey bag will benefit UNICEF’s Schools for Africa program, an initiative which helps provide basic education for children living in Africa. The scheme has a special focus on Africa’s most vulnerable children, including girls, orphans, and those impacted by AIDS.
“It seemed fitting to dedicate a special edition Sukey bag to our ongoing efforts for UNICEF’s Schools for Africa program since it was christened at our UNICEF fundraising event in 2008,” said creative director Frida Giannini.
The Gucci for UNICEF Sukey bag in gray La Pelle Guccissima will be available for $1,295 at Gucci stores and online until 28 February, 2011.
