While some struggling designers are renting out their retail spaces until things turn around for them, Gucci is moving forward and moving in … at least into their redesigned flagship location on London’s Sloane Street. Like the brand-new Armani/Fifth Avenue spot in New York City, Gucci’s newly renovated boutique contains impressive architectural details and glamorous details.
This is now the fifth Gucci store in the world to exhibit the design concept of creative director Frida Giannini. Though hints of the previous rosewood and marble decor remain, the new design includes bronzed accents, ribbed glass, and smoked mirrors reminiscent of the Art Deco era.
“I wanted to amplify the luxurious and intimate sensibility of the Gucci boutique environment to create an aesthetic that complements the history of the House, but at the same time ensures that it is thoroughly contemporary” explains Giannini.
As magnificent as the surroundings of the boutique are now, the collections are still the highlight of the location. Giannini even created a limited edition collection of handbags for the opening. The Sloaney Bag collection is meant to pay tribute to London’s glory days in the 1970s and is available only at the Gucci Sloane Street boutique.
