Gucci is preparing to launch its fifth annual charity campaign to benefit UNICEF. In the past five years the designer handbag brand has raised almost $7 million to support UNICEF’s efforts in education, healthcare, protection, and clean water.
This year’s collection is inspired by Snowman in Africa, the sequel to the best-selling children’s book Snowman in Paradise. Gucci will sell the book alongside its limited edition charity accessories collection in its retail stores and online. 100% of the book’s retail price, and 25% of the bag sales, will benefit UNICEF.
The accessories available include the large Joy Bag, and the smaller coin purse and wallet. As the name of the collection suggests, the purse’s feature an appliquéd snowman standing in a field of African grasses and wrapped up by a native snake.
The Snowman in Africa goodies will be available from November 16 until December 31. However some lucky celebrities, including supermodel mama Heidi Klum, have already been spotted carrying the range. If her star endorsement helps to boost the profile of this worthwhile collection it can only be a good thing.
