Gucci has launched a new iPhone application, which celebrates fashion and music.
The program has a range of exciting features, including videos from Gucci fashion shows and its collections, photos of its latest and greatest style items, and news articles. For globetrotting stylistas and culture vultures there’s a list of not only Gucci stores, but also fashionable restaurants, bars, clubs, and hotels in 33 international locations.
The real star performer though is the unexpected Gucci Beats section. This project was developed by the label’s creative director Frida Giannini and British production whiz Mark Ronson. He’s designed various loops which iPhone owners can use as a base to mix their own tunes. Once you’ve created your masterpiece, you can share it with all your friends on your social network pages. I’m not really sure what any of that has to do with Gucci or fashion for that matter, but it sounds like a lot of fun!
The Gucci iPhone application is available for free download from the Apple Online Store.
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