The Northern Hemisphere is preparing for winter snow, but the fashion world is already setting its sights on summer. Gucci takes us there with this vibrant advertising campaign for its Cruise 2010 collection.
The commercial takes us to the Mediterranean with its aquamarine pool and the bronzed, toned body of Ryan Kennedy. Photography’s dynamic duo Mert Alas and Marcus Piggott have captured his rugged masculinity, which contrasts with the softer curves of Natasha Poly and Snejana Onopka. This is one pool party I’d love to attend!
Frida Giannini’s Cruise collection is dominated by retro styling inspired by 1970s cinema. Think floral prints, navy blue and white tones, and clothes that are cut to flatter your curves. It’s quite a change from the fluorescent 80s shades that dominated last summer, and one I predict will have a lot more staying power.
Before winter’s even hit, this gorgeous ad has me craving summer sunshine. Perhaps a trip to the Caribbean is in order?
