Despite their famous surname, brothers Guccio Gucci and Alessandro Gucci are going it alone. The grandsons of Gucci founder Guccio Gucci are preparing to release their own handbag label, To Be G.
“We are not doing this because our name is Gucci, nor do we want to replicate what the Gucci brand is doing. We have our own vision,” insists Guccio, who’s the designing drive behind the brand’s collection.
Their handbags may be new, but Guccio is not a newcomer to the business. He worked with his father Giorgio on the GiorgioG handbags collection and ran one of Italy’s main leather manufacturing centres.
To Be G bags are crafted from patent, cracked, woven, and buttery-soft leathers. Each displays the brand’s signature lily motif, a welcome change from the obnoxious signature prints and gaudy nameplates so many brands use.
We can expect to see the To Be G line in stores next spring. If this photo is any indication, the next generation of Gucci may just give the established fashion house a run for its money.
