Entrepreneur Marja Baas and her designer Ramon Middelkoop offer plenty of good vibes with their fashion label Goodforall.
In 2007 Baas sold her successful publishing company and began to search for more meaning in her life. And so she created Goodforall, a venture designed to give back to the planet and its people. The company lives by the motto “go for 100% fair trade, 100% design, 100% eco.” Its minimalist bags are designed in Europe but crafted in India under a scheme which should see 2000 new jobs created in the country’s poorest areas by 2020.
Hard-line animal lovers may not appreciate the use of real buffalo and cow leathers, but Goodforall defends its position. It only takes the skins of animals that have lived full lives, and processes the materials without heavy metals or toxins. Despite the green treatment, the leathers are as supple and buttery soft as traditionally processed skins.
The Goodforall range features tote bags, cross-body purses, wallets, and tech cases. I particularly like the quirky appeal of the label’s My Paper Bag collection. It’s not hard to see where the purses got their names, but they’re a lot more sophisticated than any paper bags I’ve ever seen! The concept of the Patch 8 collection, which uses leftover production scraps, is also really admirable.
Shop for the eco-conscious Goodforall leather bags at selected stores around the world and online at the label’s website.
