One thing is certain in the designer fashion world right now: consumers are either cutting back on shopping budgets or reconsidering purchases altogether. Though there are a few labels managing to pull in somewhat decent numbers in recent quarters, some companies are having to change their strategies.
Some people might consider Givenchy’s decision to launch a new capsule collection a bit on the crazy side given the current economy. However, it just might be the smartest move they make.
Creative director Riccardo Tisci is going back to what made Givenchy great, like a modern twist on the classic white shirt. The first items from brand-new Redux collection, full of white blouses and studded handbags, were seen in June with the label’s Resort 2010 show and will be shown in the future twice a year with pre-collections.
Redux fashion will hit stores in October with items starting right around $350.
[Source: fashionologie]
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