Reed Krakoff has enlisted blogger on the rise Garance Dore to photograph his popular Boxer Bag.
The Frenchwoman snapped images of the handbag as she traveled around the globe. The series of photographs puts the purse in exotic locations like Milan, Paris, London, New York, and Marrakech.
The jetsetting images make sense as Dore says the Boxer is “the kind of bag you get so attached to that you end up taking it everywhere you go. The pictures came naturally as I was living my life. Montauk on the beach, New York for Fashion Week, Paris with my love [Scott Schuman of The Sartorialist] … so many great memories.“
The complete collection of photographs, dubbed Nomad Chic, is now available to view on the Reed Krakoff website. Browsing through them is making me envious. This lucky bag has seen parts of the world I’ve only dreamed of!
Reed Krakoff’s digital presentation, complete with audio, seems like an interesting alternative to a traditional print advertising campaign. I’m not sure it’ll have the same reach, but it’s great to see a fashion house trying something new.
Do you think Garance Dore’s work for Reed Krakoff will boost sales of the Boxer Bag?
