Los Angeles’ Josephine Close has won a year’s supply of groceries from Fresh & Easy Neighborhood Market after designing the store’s new reusable bag.
Ms Close was named the winner of Fresh & Easy Neighborhood Market’s first Design-A-Bag contest after her bag earned the most votes from members of the public. These enthusiastic fans can now own the vibrant patterned bag for just 79 cents. And it seems they’re happy about it; after launching this week thousands have bags have been snapped up.
“We set out to design a desirable and affordable bag people actually want to use and re-use, and we turned to our customers for inspiration,” said Roberto Munoz, Fresh & Easy Director of Neighborhood Affairs. “Based on sales of the bag already, we know customers like the design and the price point. We hope this new bag will continue to encourage customers to use fewer single-use bags in exchange for reusable options.“
I think this contest is a really great gimmick, although I’m not sure what sort of quality you get for your 79 cents. If these bags fall apart after a few uses, they don’t seem that much better than the offending plastic shoppers they look to replace!
