We’ve got our first look at the upcoming Missoni for Target collection courtesy of some very canny paparazzi. The undercover snappers captured Margherita Missoni, the model daughter of the label’s creative director Angela Missoni, posing with a swag of the new gear.
Honestly, this is Missoni for Target overload. She’s wearing a Missoni for Target headband and Missoni for Target dress as she pulls her pile of Missoni for Target travel bags. It’s just the scene we’d expect to see on any street, right? I get the advertisement’s message, but it also seems to be an instructional guide for the wrong way to wear the capsule collection. These pieces really should be paired with neutrals, not more of the same zig zag printed items!
The photo, as seen in The Cut, shows us just five of the 400 plus items promised by Missoni for Target. But if they’re all as predictable as these ones, perhaps we can guess how they might look. Honestly anyone who knew anything about Missoni might have imagined these bags and clothes appearing just the same way, which is disappointing. There’s nothing wrong with sticking to a design vision of course, but wouldn’t you like to see a bit more individual flair?
I suppose we’ll reserve judgment until the entire Missoni capsule collection hits Target stores on September 13.
