With Christmas and New Year’s Eve over we can focus on the next big day: the launch of Jason Wu’s affordable line for Target. Come February 5 the eagerly anticipated department store collection will hit Targets across America and online.
This image gives our first look at the range, which is influenced by French New Wave cinema, elfin actress Jean Seberg, and nautical style. I’m less than impressed by the fairly pedestrian monochromatic bag, but the pretty navy dress is a real winner. While the handbag hasn’t knocked my socks off I imagine it could become a reliable part of any wardrobe, and that dress is perfect for the warm weather ahead. I’m also impressed that the quality doesn’t seem to have suffered despite the lower prices, unlike a few of Target’s other designer lines.
Jason Wu told T Magazine that rather than duplicating the apparel and accessories from his signature collection he looked to design completely new products with “a voice of their own.” The style bible also reports that silky blouses, pleated skirts, and lace-detailed trench coats are some of the other Jason Wu for Target items we can look forward to.
Are you excited by Target’s latest designer collaboration?
