Godiva has teamed up with FEED Projects for a tasty new bag collaboration.
Godiva will sell exclusively designed FEED bags at its registers as part of its new Lady Godiva charity program. The bags are handcrafted from African textiles and assembled by workers at a Liberian factory, the first Fair Trade certified female-run plant on the continent. Every customer who purchases one of the FEED 10 bags does so knowing they’ve helped feed 10 children in Africa’s cocoa-producing regions.
FEED Projects founder Lauren Bush said she was “honored” to be the very first Lady Godiva honoree. She added that partnering with a company as powerful as Godiva will help her organisation provide many more children with essential nutrition for intellectual and physical development.
Godiva seems very committed to the cause as it’s pledged to donate 400, 000 school meals to African children in need. Its collaboration with FEED Projects promises to the first of many similar charity efforts. The Belgian chocolate company will partner with other female-helmed charities on a national scale and give $1000 donations to female community leaders that “exemplify the spirit of Lady Godiva.”
Are you excited to see Godiva giving back to the global community through this new program?
